New Alexis Bittar 2014

We are excited to announce Alexis Bittar Spring Summar 2014 has Arrived at ORA!

"I am proud to introduce the first ever transgender woman to be the sole brand ambassador, Inès-Loan Rau.

There is a lot of movement on this discussion and most of it is positive. From Victoria’s Secret to Katie Couric, the conversation has been presented to the mainstream. It’s our responsibility to educate ourselves and better understand transgendered people.

Having grown up in NYC, my exposure to the world of transgender started when I was 18 years old. I have witnessed the fight for understanding and equality. When I was asked why I used atransgendered model, my response was simple…“she is a beautiful woman”.

The photos were shot by Willy Vanderperre and styled by Marie Chaix from French Vogue." - Alexis Bittar


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