Ora is excited to announce that one of our watch brands, Tissot has now become the NBA's first official timekeeper! 

The NBA and Swiss watchmaker Tissot announced a comprehensive multiyear partnership on Monday that both hope will lead to the most complex timekeeping in sports history.

Terms were not announced, but Tissot president Francois Thiebaud told ESPN that it was the most expensive deal the company has made in its 162-year history.

As part of the deal, Tissot will get branding on clocks inside the arena -- most prominently the shot clocks above the baskets.