Gem Gossip

There are several things I like about this blog. The most obvious being that it is visually appealing—as any blog dealing with jewelry should be. The photos used are big and colorful and catch your eye as soon as you land on the site. Grabbing eyeballs isn’t as easy as it looks because of the size of the Internet and short attention spans, but stocking your blog with stylish photos—seek permission to use them whenever possible—is a good way to start.

The blog also engages its readers in a smart way under its Jewelry Gossip section. It simply posts a question—for example, “Necklaces, rings, earrings, or bracelets?” and lets readers weigh in.   

For the history nerd in all of us, the blog has a Jewelry History tab that includes famous eras in jewelry history, important people in each of those eras, and more stunning jewelry images.

Finally, you have to like a blog managed by someone with a cool and endearing “About Me” section. Blogs are an extension of your beliefs and experience, so make sure you relay your story effectively to your readers so they keep coming back because they identify with you.